Color Me Fit: weight loss, fitness, exercise

There’s this ad currently running on French TV channels, for Amora’s “light products”. It features a kid eating some kind of big burger and about to put ketchup on it, when his mother gets out some Amora super-duper light-fat ketchup and, arguing that there’s twice less fat in it… whips twice more of the awful thing on the burger. The ad ends by showing us that all the family is obese, save for the slim boy. Slim because of Amora’s light sauces, of course.

That’s when the Kery tried to savagely strangle her TV set with the sat tuner cord, ignoring the fact that this just wouldn’t work. Well, okay, in my head only, for the sheer pleasure of considering for one second that going ballistics would really change something. Clearly, it won’t, and clearly, I’m shielded against advertisement tricks, because I myself studied how to craft them. The fact that I sold my soul to the devil will however be a tale for another day.

What’s with this ad, then? Only this specific thing that has made me roll my eyes every time it was mentioned: that “fat-free”, “sugar-free” and “light” products are just presented like something one can pig out on, as if these foods had magically become calorie-free in a snap of fingers and could be consumed in large quantities. Earth to Moon, twice less fat but consuming twice more of it still means, duh, consuming just as much as before. That anyone can fall for such easy tricks is beyond me, but as said, they didn’t sell their soul to the… alright, alright.

Then, of course, there’s the cheap shot at obese people, in all its glorious caricature of elder huge lady buried under tons of make-up denoting a serious lack of taste. Because everyone knows that people systematically become obese due to eating non-light products, while eating “light” stuff will guarantee that they stay slim and fit for the rest of your life. I suppose that it’s just impossible to overeat on fat-free products, anyway - they must contain some mysterious powder preventing us from doing this.

Why the semi-rant, now? I simply happen to be seriously tired of such ploys occurring so regularly. Yes, the medias are taking consumers for idiots, plain and simple - on the other hand, these tricks do work, unfortunately, else they wouldn’t pull them out of the drawer so often. It’s just infuriating, in the long run, to see how we’re meant to be taken by the hand and led to consume whatever crap food industries are coming up with, all of this under the safe mask of “being healthy products” when clearly the only “healthy” thing in all of this is the word itself (as a sidenote, I found out that a “low-calories” soup I used to it was loaded with hydrogenated oil; nice choice of a “healthy” food, gal).

In any case, if one day I happen to want mayo in a hypothetic burger (that I probably won’t eat anyway, given last Tuesday’s fiasco), I’ll still made it the good old way, with the eggs and all. I’ll simply make sure to not eat more than a dip of it. This is the key, after all.

- Kery